Thursday, 15 November 2012

UK Packaging Awards successes for Design Futures


UK Packaging Awards 2012 winners: Cartonboard Pack of the Year
WINNER
Design Futures, Sheffield Hallam University – Fancie Cupcake Cradle
Sometimes it’s the simple things in life that matter, and this year’s winner shows that the same can be true for packaging. Design Futures came up with this ‘cradle’ for local start-up cupcake retailer Fancie after being challenged to create a pack for the product that would be easy for staff to assemble, would promote the brand and would be intuitive for the consumer – as well as protecting the product. Printed in just one colour and make from a single sheet of board, the pack wowed our judges; one said it was “stunning” and had “huge potential to expand into other categories”. While cost-effectiveness of the pack was also a winning factor for the judges, the fact that it had the magic combination of being “innovative, convenient and different” pushed it to the top of this category.
HIGHLY COMMENDED
Design Futures, Sheffield Hallam University: Tea Experience
Family-run business Tea Experience turned to Design Futures to create new packaging for its ‘flowering tea blooms’ range of products. One judged loved the redesign so much and said: “I am definitely going to buy one.”  The pack revamp required an economical and supply chain friendly solution to package the firm’s highly breakable products. Before Design Futures intervention, the various products were sold either in the packaging as shipped from China, or repacked in elaborate and expensive gift boxes. One judge declared: “Feels like its hand packed and very easy to recycle.”
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